Guides

How a buyer reads your SaaS numbers

An acquirer's analyst will rebuild your revenue story from your billing data. These guides explain what they look at, metric by metric, and what to prepare while there is still time to change the answer.

• What an ARR bridge shows a buyer

  Learn what an ARR bridge is, how buyers read beginning ARR, new, expansion, contraction and churn, and how to build one from your Stripe data.

• SaaS cohort analysis: how a buyer reads your cohorts

  How acquirers read SaaS cohort tables: signup cohorts, revenue vs logo retention, cohorts by first plan, and the patterns that prompt diligence questions.

• Customer concentration: how a buyer reads it

  What customer concentration is, how acquirers measure it (top customer, top 10, customers over 10% of MRR), and why it shows up in SaaS due diligence.

• Net revenue retention: how a buyer reads your NRR

  How acquirers read net revenue retention: the cohort it is measured on, NRR vs GRR, trailing-12 vs monthly figures, and what an NRR above 100% can hide.

• SaaS due diligence checklist: the revenue and customer section

  A SaaS due diligence checklist for the revenue and customer section: the MRR, retention, cohort, concentration and ARR bridge questions buyers ask.

• How to sell a SaaS business: what to prepare a year out

  What to prepare before selling a SaaS business: the metrics buyers diligence, the year-out timeline, and which revenue questions to fix before a process.

• ChartMogul alternatives for founders preparing to sell

  When a sale is coming, does your dashboard answer a buyer's questions? What each option covers, and where it falls short.

• Baremetrics alternatives for Stripe-billed SaaS

  Baremetrics' current plans and prices, what to compare, and the options worth weighing if you bill through Stripe.